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1/8
Doesn’t really want to stick to the old (name) braid: Team from the Laufen company Richterich in the Middle Ages.
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zVg
![Othmar Richterich factory in Laufen BL: This is how a moor's head is created.]()
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2/8
Othmar Richterich factory in Laufen BL: This is how a moor’s head is created.
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zVg
![The filling: protein with sugar.]()
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3/8
The filling: protein with sugar.
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zVg
![The final product, packed in foil. Now in the pillory because of the name, ...]()
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7/8
The final product, packed in foil. Now in the pillory because of the name, …
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Keystone
![... like the Dubler products before.]()
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8/8
… like the Dubler products before.
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Not because of a storm in a glass of water: The Mohrenkopf discussion is expanding. First Dubler flies from the shelves of the dealers, now Richterich. The products of Othmar Richterich AG in Laufen BL were hurriedly cleared from the shelves of a Manor branch this morning. This is what the newspapers from “CH Media” report. Manor confirms the case.
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“The term” ear “is unfortunately catchy and has a negative connotation,” says the media department of the department store chain. «We discussed the problem with our suppliers last year and again encouraged them to use neutral lettering. In the meantime and until further notice, we no longer have the products in our range. »
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The products are very popular with Swiss consumers, it goes on to say. The same applies to the goods from Dubler. The dispute over the name remains. This has been a struggle for years. At Manor too.
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«You can’t deal with us like this»
As with Dubler, boycott calls have been made on Facebook and other social media in recent years. There was also a lot of discussion about the fact that the shelf itself does not have the product name, but the name “Tête de Chocolat”. “We adapted the shelf labeling for the foam kisses in the Manor branches years ago,” says Manor.
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The Othmar Richterich company is surprised by the sudden sorting out of their goods. The name is a reference to the historical nickname of the Laufen people. “We were the Mohren,” says managing director and owner Marianne Richterich. “The name has nothing to do with racism.”
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The entrepreneur does not want to stick to the term “Mohrenkopf” either. “We are open to new things,” says Richterich. The company is in close contact with the customers. With Manor, but also with others, including Coop, where the products are still available. Regarding Manor, she said: “You can’t deal with us like that. We cannot change the packaging overnight. This will need time.” (ise)
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