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Earlier this year, it became more known bigger deal in the gaming industry, the result of which was to be the merger of Activision and Microsoft. The giant Microsoft was supposed to buy Activision Blizzard for $68.7 billion, but due to regulatory scrutiny and litigation, the merger may not complete soon. A group of analysts at the Seeking Alpha site believes companies should walk away from the bargain and direct resources to their own profile: game creation.
Experts have come to this conclusion after a careful study of the gaming market and the price of the transaction. In their opinion, the amount of $ 68.7 billion is significantly overstated, especially against the backdrop of nearly failed Blizzard projects. In general, the company has only one consistently profitable series and that is Call of Duty. According to analysts, even a shooter series is now not at its peak, and its cost will be much lower than announced.
Analysts believe that the best solution for Microsoft would be to abandon the agreement with Activision Blizzard. The company runs the risk of losing the court and failing the inspection of the relevant regulator. Instead of spending time and money on dubious showdowns with antitrust authorities, Microsoft should be spending it on games and services, experts say.