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For a deeper understanding of journalism practices, check out this resource on writing feature articles.
Mastering Feature Journalism: Insights from Expert Journalist Laura Bennett
Table of Contents
Feature journalism is an art that combines storytelling with in-depth reporting to captivate readers and provide meaningful insights. In this exclusive interview,we sit down with Laura Bennett,an award-winning journalist and author,to discuss the key techniques and strategies for crafting compelling feature articles.From understanding your audience to structuring your narrative, Laura shares her expertise on what makes a feature article truly stand out.
Understanding the audience
Senior Editor: Laura, one of the first steps in writing a feature article is understanding the audience. How do you approach this, and why is it so crucial?
Laura Bennett: Knowing your audience is the foundation of any great piece of journalism. A feature article isn’t just about conveying information—it’s about connecting with readers on a deeper level. I always start by asking myself questions like: Who are they? What do they care about? what are their pain points or interests? Once you have a clear picture, you can tailor your tone, language, and even the angle of your story to resonate with them.
crafting a Compelling Angle
Senior Editor: Speaking of angles,how do you decide what angle to take for a feature article?
Laura Bennett: A strong angle is what sets a feature apart from a standard news piece. I look for something unique—a fresh perspective, an untold story, or a surprising twist. Such as, rather of writing about the effects of climate change broadly, I might focus on how a small coastal community is adapting. The key is to find a narrative thread that’s both engaging and relevant. It’s also important to ensure the angle aligns with the publication’s editorial focus and the audience’s interests.
Structuring the Narrative
Senior Editor: Structure is another critical element. How do you organize a feature article to keep readers hooked from start to finish?
Laura Bennett: A well-structured feature has a clear beginning, middle, and end, but it’s not always linear. I often use techniques like starting with a compelling anecdote or a thought-provoking question to draw readers in. the middle shoudl delve into the subject matter with depth, using quotes, data, and examples to build credibility. The conclusion should leave a lasting impression—whether it’s a call to action, a powerful quote, or a reflection on the theme. Breaking the article into sections with subheadings also helps guide readers through the story seamlessly.
Balancing Facts and Storytelling
Senior Editor: Feature articles need to be informative yet engaging. How do you strike that balance between facts and storytelling?
Laura Bennett: It’s a delicate dance. Facts provide the backbone of your article, but storytelling brings it to life. I always aim to weave the two together. As an example, if I’m writing about a scientific breakthrough, I’ll include the technical details but also highlight the human element—how it impacts people’s lives or the story behind the discovery. This approach not only educates but also emotionally connects with readers. Using vivid descriptions, dialog, and a relatable voice helps make the information more digestible and engaging.
Concluding thoughts
Senior Editor: what advice would you give to aspiring journalists looking to excel in feature writing?
Laura Bennett: my advice is simple: read widely, practice consistently, and always stay curious. Feature writing is about more than just reporting—it’s about exploring the nuances of a story and presenting it in a way that resonates. Don’t be afraid to experiment with different styles and techniques. And most importantly,remember that every story has a human element. Find it, and you’ll create something truly impactful.
Senior Editor: Thank you, Laura, for sharing your invaluable insights. Your expertise is a goldmine for anyone looking to master the art of feature journalism.
