AC Milan launches its own official Twitch channel: www.twitch.tv/acmilan. From next December 3, the Rossoneri fans will have their home on Twitch to enjoy a lot of live content, developed together with the Club’s partners.
Twitch is a live, interactive streaming service with content spanning games, sports, entertainment, music, and more. At any given time, there are over 2 million people interacting live on Twitch and, on average, its community is made up of 26.5 million daily visitors.
The AC Milan Twitch channel will be a great hub for the entire AC Milan community, with content related to our Men’s and Women’s First Team, the Youth Sector, the Legends and with archive material repurposed with the interactive and unmistakable touch that the global community Twitch knows and loves.
On AC Milan Twitch fans will be able to connect and chat with the Rossoneri players and legends thanks to exclusive formats, including AMA live (Ask-Me-Anything) hosted by Milan TV journalists, with some of the trendiest streamers. Every Monday at 4.30 pm Lorenzo “Lollo” and Luca Serafini will open the Rossoneri’s doors to curiosity and comments from the Twitch community, on Wednesdays, from 6 to 8 pm, Francesco Specchia and Giorgia Tavella will be in the AC Milan lounge with many guests, curiosities, links and videos unpublished, while on Thursdays from 17.00 “Lollo” and Mauro Suma will take you into the past, present and future of Milan with Semper Milan, the format that will reveal anecdotes and background of the Rossoneri.
Lamberto Siega, Marketing and Digital Director AC Milan, said: “The launch of the official AC Milan channel on Twitch is another brand new important step in the Club’s digitization process: our goal is to connect, bring together and excite the more than 450 millions of Rossoneri fans all over the world. We are convinced that this is the right way to make Milan both a sports icon and a point of reference in entertainment and digital innovation. “
Pontus Eskilsson, VP of Partnerships EMEA, said: “Twitch is a community of superfans who come together every day to participate and interact with their entertainment. Our community is the AC Milan community and this channel makes the most of it. that Twitch has to offer. “
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