From the Duty Report of the ¯abka Group “Conveniently and Responsibly” for 2023, we study that the enterprise precedence for the corporate is at the moment three areas – transformation of the comfort format, use of synthetic intelligence and knowledge, and integration of accountability . As Rafa³ Rudzki, director of sustainable growth on the ¯abka Group, explains – Transformation comfort format is the whole lot we do in relation to looking for new methods of reaching the client. These are new retailer codecs and work on the assortment. The second space is dedicated to digital transformation. In fact, such an enormous enterprise because the Âabka Group wants know-how and working techniques for its present operations. We additionally contain know-how in different points of our enterprise, together with pricing, the collection of retailer areas and many inventions that release time not just for our prospects, but in addition for franchisees. The third space is the mixing of accountability, which is in reality the whole lot that defines the profile of our actions within the ESG space – in environmental, social and organizational governance points.
One of many areas included within the enterprise targets of the Âabka Group issues the ESG space, i.e. the corporate’s non-financial targets. Desirous to implement formidable assumptions on this space, the ¯abka Group set itself targets – and included them within the Duty Technique – in 4 thematic pillars – a sustainable way of life, constructive impression on the setting, accountable group and inexperienced planet.
Sustainable way of life
Within the case of this pillar, it’s about actively serving to shoppers to implement a sustainable way of life, together with: by making aware shopper selections and limiting meals waste. Subsequently, the ¯abka Group has launched the “Porcja DobreGO!” program, because of which prospects can simply select extra invaluable dishes and merchandise with the very best scores on the Nutri-Rating scale. And though ¿ in 2023, the gross sales of one of these merchandise elevated noticeably, then – as Rafa³ Rudzki provides – we have now ambitiously determined to multiply the gross sales worth of own-brand dietary merchandise stocked in shops ¯abka, that assist our shoppers obtain a sustainable way of life.
Âabka’s aim can be to allow prospects to buy precisely the quantity of meals they want at a given second, and moreover – utilizing synthetic intelligence – to match the meals delivered to every your retailer’s items to match native procuring tendencies. Furthermore, the ¯abka Group always verifies its provide chain, making an attempt to make use of uncooked supplies from sustainable farming or crops as a lot as potential.
Optimistic impression on the setting
In 2023 alone, over 1,000 new ¯abka shops have been opened. The chain is continually growing with prospects in thoughts, however on the similar time providing practically 9,000 franchisees the chance to run their very own enterprise and particular growth applications. As for the longer term: “Our long-term ambition right here is to additional enhance franchisees’ satisfaction with cooperation with us,” declares Rafa Rudzki.
The ¯abka Group additionally extremely values the constructive opinions of its suppliers – for one more 12 months in a row it took first place amongst retail chains within the nationwide provider satisfaction survey (NFS)! And likewise on this space, its ambition is to take care of excessive partnership scores and to familiarize all enterprise companions with the Âabka Group Code of Conduct.
Accountable group
The third pillar is dedicated to staff and broadly understood work group. Right here, the Âabka Group summarizes its achievements on this space, certificates and awards obtained. For instance, it was the primary Polish firm to acquire the EQUAL-SALARY certificates, which confirms that there aren’t any variations in remuneration based mostly on gender. It’s value including that each one staff of the Group have been educated within the Code of Ethics and cybersecurity.
Nevertheless, this isn’t all, as a result of – regardless of the wonderful outcomes thus far – the ¯abka Group has set itself one other formidable aim. As Rafa³ Rudzki reveals – One in every of our long-term ambitions is to additional strengthen the dedication of our staff – measured by the Gallup methodology. We wish to be among the many prime 25% of corporations on the earth with the very best dedication!
Inexperienced planet
Like each firm, the ¯abka Group is conscious that it has an impression on the pure setting. And the targets set inside this pillar concern minimizing the damaging impression on the setting.
As Rafa³ Rudzki explains: We’ve got two fundamental matters. The primary one is the seek for round economic system fashions. We give attention to reworking personal label packaging, lowering major plastic and making personal label packaging recyclable. The second essential space is lowering greenhouse fuel emissions into the ambiance. Right here we focus each on our personal operations, i.e. absolute discount of emissions by 25% and discount of emission depth in franchisees’ shops by 70% in each circumstances in relation to the bottom most cancers.
The conclusions from the ¯abka Group Duty Report for 2023 allowed the corporate to set additional formidable duties in phrases that transcend traditional enterprise targets. However are these additionally actually non-business duties? Accountable corporations at the moment function in a particular social and environmental setting and shouldn’t chorus from taking actions which have a direct impression on folks’s on a regular basis lives. Additionally it is an exercise that builds a greater model picture, which in flip is a tangible enterprise profit.
– We’ve got included the non-financial agenda (ESG) in our firm’s technique. That is a part of our functioning. Naturally, we incur prices and use varied forms of sources for all of the actions we undertake so as to obtain our formidable targets, however we deal with them as a long-term funding to construct worth.  ¶Ã¦ – each monetary and non-financial – because of which we’re capable of implement the total spectrum of our ambitions – concludes Rafa³ Rudzki, director of sustainable growth of the Group abka .AND
You possibly can hearken to extra concerning the ¯abka Group’s Duty Report for 2023 within the dialog between Agnieszka Zaróba and Rafał Rudzki, director of sustainable growth of the ¯abka Group, within the particular part of IMPACT 24 on tokfm.pl.
