Japan’s technology company is “exploring a commercial launch” of electric vehicles and will launch a new company, Sony Mobility Inc., in the spring, Sony President Kenichiro Yoshida told a news conference ahead of the US Consumer Electronics Show. The Guardian.
Yoshida unveiled a prototype sport utility vehicle, Vision-S 02, on Wednesday, using the same electric vehicle platform as the previously announced Vision-S 01 coupe, which has been tested on public roads in Europe since December 2020. .
„With our imaging, cloud, 5G and entertainment technologies combined with our mastery of content, we believe that Sony is well positioned as a creative entertainment company to redefine mobility. “, he said.
A growing number of consumer electronics companies have looked into the possibility of targeting the booming electric car market. The success of the American electric car manufacturer Tesla has turned it into one of the most valuable companies in the world and has stimulated a number of potential imitators, from traditional car companies to startups.
Sony Group’s listed shares in Tokyo rose 3.7% on Wednesday, beating Japanese flat benchmarks.
Electric cars have fewer barriers to entry for potential new entrants because they have fewer moving parts, while autonomous cars (which are still under development) are expected to open up a new opportunity to sell entertainment and passenger services.
Sony was the first company to sell lithium-ion batteries, invented by academics at Oxford University, and which is now used by electric cars. The technology has allowed Sony to become a leader in the field of portable consumer electronics, such as camcorders, CD players and laptops.
The technology company’s operations range from consumer electronics, such as PlayStation game consoles, smartphones and TVs, to entertainment, including music, games and movie production. It also has a semiconductor business that is already targeting the automotive sector.
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