Following Elon Musk’s purchase of Twitter, there are clearly ways to generate more revenue for the social network. One example is the ability for Twitter Blue subscribers to create significantly longer posts of 4,000 characters.
It was previously rumored that the length of a single ‘tweet’ might be extended, but that’s the real essence of Twitter, writing short and concise messages. For the time being, Twitter Blue subscriptions located in the US will be able to write long penters. In addition to this, these subscribers can get a blue tick on their profile, as well as the ability to add long videos. One practical benefit of long-form posts is that they will be able to replace the threaded posts that are popular on Twitter.
It should also be taken into account that when browsing the social network from a smartphone, it will be necessary to actively scroll the screen to read the entire 4000-character entry. Therefore, Twitter will not show all the redundant options for these posts, but only the specific text. In part, this ability to express longer thoughts could compete with Facebook and Mastodon posts. Any Twitter user will be able to comment and share these posts.
Currently, approximately 290 thousand users in the world have subscribed to the Twitter Blue service, of which 180 thousand are located in the United States, which is a very small number. Elon Musk’s goal is to get half of Twitter’s revenue from subscribers, but he still has a long way to go. Twitter Blue has a monthly subscription fee of $8 and a one-time annual fee of $84.
