Adidas Basketball continues to pay tribute to NBA star Damian Lillard with the release of the new Dame 9 “Purple Burst.” Not only is this new design a work of art in itself, but it also tells the story of Lillard’s meteoric rise and impact on the game.
A tribute in every detail
The Dame 9 “Purple Burst” is more than just a basketball shoe. Every detail has been carefully designed to reflect Damian Lillard’s legacy and personality:
- Colors with meaning: The purple to red gradient symbolizes Lillard’s journey from his early days at Weber State to becoming an NBA legend.
- Innovative Design: The shoe combines a bold design with cutting-edge technology to deliver optimal performance on the court.
- “Dame Time” Inspiration: The launch campaign celebrates the moment when Lillard takes control of the game and leads his team to victory.
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Technical characteristics
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The Dame 9 is designed to deliver maximum performance on the court:
- Lightweight and Durable: Weighing just 14.5 ounces, these sneakers are incredibly lightweight and durable thanks to their nubuck toe cap.
- Support and stability: Lightstrike technology and Torsion System provide lightweight cushioning and optimal support for explosive movements.
- Exceptional Grip: The rubber sole provides superior grip on any surface.
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“Ironing Out A Few Creases”: The story behind the sneaker
The latest video in the campaign, “Ironing Out A Few Creases,” takes us through Damian Lillard’s journey from humble beginnings to becoming an NBA superstar. The video highlights the work ethic and determination that has driven Lillard to achieve his goals.
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