Emma Raducanu is the focus of the world’s leading brands
Evan Agostini, ČTK / AP
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Few people knew her before the American tournament. However, the daughter of a Romanian father and a Chinese mother representing Great Britain, with her triumph, she became one of the most popular tennis stars today with an anonymous player.
Its success goes far beyond white sport. After all, the success of the 18-year-old tennis player was praised, for example, by Liverpool football coach Jürgen Klopp, who described it as the “talent of the century” and the number of followers on Raducan’s social networks skyrocketed.
And this is exactly what the big fashion brands are noticing, whose representatives could also see the British at the Met Gala fashion evening, where Raducanu shone like a diamond. Representatives of brands such as Chanel, Lacoste, Aston Martin, Tiffany, or even Nike and Adidas were abducted by it and, according to analysts, it will not take long and offer young tennis players big contracts.
Everyone has their fairy tale ending ????@EmmaRaducanu | #USOpen pic.twitter.com/2ttCchmixi
— US Open Tennis (@usopen) September 11, 2021
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“Its big advantage is that it has contacts in three lucrative markets: North America, Europe and Asia,” said Global Data, an analyst who said Raducanu could not have timed her success better as new contracts were being concluded in the meantime. between the last and the first grand slam of the season, but it is clear that she can not only be a player of one success, but must confirm her talent for lucrative contracts to come.
With her triumph at the US Open, the tennis player made two and a half million dollars (about 54 million crowns), but she has not thought much about money yet. Her win is managed by her parents. “I’ll leave it to them, they’ll take care of it for me,” she said. The only thing she bought so far were new headphones, because the old one had broken.
Emma Raducanu with the trophy after the triumph at the US Open
Elise Amendola, ČTK / AP
Modest, beautiful and talented. All she has to do is keep her fingers crossed that the huge pressure and fame can withstand the teenage age.
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