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A Swiss typeface for the New York subway: how Helvetica spread around the world

Designed in Münchenstein, soon to be popular internationally – Helvetica is one of the most famous typefaces. But today designers are at odds with it. You won’t get rid of them.

Helvetica was among the first typefaces available on Letraset transfer sheets. That is why amateurs have always experimented with writing. Example of a fish shop in Italy.

In e-mails, Word documents or on websites: Computer users everywhere have dozens of fonts to choose from. They are usually preinstalled in the system and are available in bold, italic, underlined and small caps styles. If a font doesn’t fit, twenty or thirty others are available. As a rule, you don’t have to worry about typefaces: where they come from and what their peculiarities are are no longer of interest to almost anyone.

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