Summary
[A strong start to the Year of the Ox! For the first time in history, the box office broke 1 billion in a single day for three consecutive days]The Spring Festival stall hit “2.14”, adding another fire to the movie market, which is hard to find. On February 14, the box office broke 1 billion on the third day of the Lunar New Year. The single-day box office of the “February 14” period broke the 1 billion mark for the first time, and the Chinese film market’s single-day box office exceeded 1 billion for the first time in three consecutive days. (Beijing Youth Daily)
The Spring Festival stalls met “2·14”, adding another fire to the movie market, which is hard to find. On February 14th, the box office broke 1 billion yuan on the third day of the Lunar New Year, and the box office of “2·14” exceeded 10 yuan for the first time. Billion mark,Chinese filmmarketFor the first time in history, the box office broke 1 billion in a single day for three consecutive days.
In the case that the attendance rate of theaters during the Spring Festival this year cannot exceed 50%, the box office is still a big hit. According to the data of the National Film Office, the cumulative box office on the first and second days of the first and second days exceeded 3 billion yuan, and the cumulative number of movie viewers in the two days was 6192.95 Million people. Among them, “Detective Chinatown 3” ranked first with a cumulative gross of 1.826 billion in two days, “Hello, Li Huanying” ranked second with 590 million, and “Assassination of Novelists” ranked third with 219 million.
According to “Movie Box Office”statistics, Due to the generally long film length this year, the number of screenings nationwide on February 12 was 471,000, which was about 50,000 fewer than in 2019. On February 12, the number of single-day movie viewers was nearly 35 million, and the number of screenings decreased. , Under the premise that attendance is restricted, it is still more than 3 million higher than the Spring Festival in 2019.TicketingThe room has exceeded 1.7 billion, creating a new record for the highest single-day market in mainland film history.
Among the seven new films released on the first day of the Lunar New Year, “Detective Chinatown 3” has a box office of 1.04 billion on the first day, accounting for nearly 60% of the market share of the whole day on the first day of the Lunar New Year. The record for the first day of the original Spring Festival file maintained by “Note 2” has increased by as much as 500 million, and the opening result has more than doubled compared with the previous series “Detective Chinatown 2” (340 million on the first day).In addition, “Tang Detective 3” also broke the single-market single-day global record (the previous record was “Avengers 4” North America contains 157 million advance gamesUSD)。
The Spring Festival holiday is about to halfway, and the first three of the schedule are temporarily occupied by “Detective Chinatown 3”, “Hello, Li Huanying” and “Assassination of Novelists”.Among them, “Detective Chinatown 3” box office has exceeded 2.5 billion, and successively createdChinese filmA number of new records include the first day box office record of a market single film, the single day box office record of domestic films, and the number of movie viewers on the premiere day.
The box office of “Hello, Li Huanying” is close to 1 billion, and the word-of-mouth score ranks first in the schedule, and the Maoyan score is as high as 9.6.DoubanNetizens with a score of 8.3,79.5% gave 4 stars and above. With the blessing of high reputation, the film’s box office potential is bound to be further released. The third place “Assassination Novelist” also exceeded 300 million at the box office, “Bear Infested Wild Continent” had a box office of over 250 million, and “New God List·Nezha Rebirth” and “Samurai God Order” also had a box office of over 100 million.
Through a comprehensive analysis of box office performance and word-of-mouth, the hot trend of this year’s Spring Festival stalls is boosted by the right time and place, and the key is still the support of high-quality content.As high as “Hello, Li Huanying”qualityThe film won the best word-of-mouth in the Spring Festival fileborrowExcellent reputation has achieved continuous rise in market performance. It seems that “Hello, Li Huanying” is expected to become the biggest dark horse in the Spring Festival this year.
In addition to the evaluation of the film, the audience’s focus on this year’s Spring Festival films is also on the “hard to get a ticket” and “the movie ticket is expensive”.
(Source: Beijing Youth Daily)
(Editor in charge: DF372)
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