For the beginning of this year, Tik Tok reached 800 million active users and it is constantly growing, particularly in Asia and Europe. A piece of information that shows your success. in just one year -from 2019 to 2020- it managed to double its downloads, since it went from one million users to two. Today, it is all the rage among users between 16 and 24 years old.
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Enter the TikTok community
But, How do you become part of the Tiktokera community? The reality is that it is very easy and the first step is go to the mobile phone application store to find it and touch “Install”.
Once the download is finished, it is essential to open the application to create an account and fill in the information requested for the profile, which will be a name to introduce yourself to others, a username, a brief description and a photo or video of presentation.
There is also the possibility of linking an Instagram profile and a YouTube channel. All of this can be changed at any time.
How to use TikTok
Once the application is installed and the user profile has been set up, you can start browsing the app. The operation is simple as there are two key actions: watch videos and create them. The secondary: you can follow other users, which is achieved by entering the profile of the chosen user and pressing the button that says “Follow”, and you can also put “I like” in the videos, make comment them and share them in other applications.
The first one that appears on the screen when you open TikTok is a video that will be updated every time the app is started or the start is “refreshed”. At the top of the image there is two sections to choose from where it will come from the content you want to see. One is “Following”, in which the posts from users who are followed, while “For you” is the other and displays images that the app’s algorithm selects according to things that the user has seen on other occasions.
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In order to go to the next video you just have to slide the one you are watching up and to save some resource of the images being played is necessary click on the effect or sound and select “Add to Favorites” or “Use this sound / effect” in case one wishes to use it at the moment to create material.
On the other hand, in the bottom of main screen different icons can be seen. The first will be a house that is the one corresponding to the beginning, where the videos of all users appear. Second, there is a magnifying glass that shows trends and through which they can be searched both to other people and to different resources to use in their own productions.
Along the same lines, there is a third message icon to enter the inbox where all user activity appears as new followers or mentions, and finally, you will find the “Me” tab that is used to go to your own profile. Between the magnifying glass and the message there is a sign “+” which is the one that is pressed to create a video.
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How to create content on TikTok
The moment of generate own videos It may seem complex but with practice it becomes easy. In fact, many famous tiktokers have started by standing in front of the camera while talking, but now they use all the resources that the app offers and the results are outrageous.
The first thing to do is press the “+” in the start menu and immediately afterwards a screen will be displayed that will have the camera activated with different buttons that imply different functions.
At the bottom there will be 4 options to choose the type of video you want to produce and the duration of the same. The latter are “Status”, which are templates to create material with different themes such as Greetings, Emotion and Reflection. Then the options “60 s” y “15s”, which will define the maximum duration of the video. Finally, “MV” which are also templates created from images and each one has a maximum of photos to put.
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Another issue to consider: the videos can be recorded in the app or uploaded ready-made. In the case of being from the app, there will be different alternatives What rotate screen to record with the different cameras of the phone, add effects on both faces and backgrounds if there is a person in front, apply filters, set image speed, and set a timer to start filming. Whereas, if the video was previously made, it can be uploaded and then adjusted in the application.
All filming can be done in sequence or cut into different clips but there is a limit: they can last a maximum of 60 seconds. Each part into which the material is divided will be called clip Y can be edited by themselves, using effects for each one, add sounds, songs, voice over, adjust the volume, add effects and transitions, as well as texts choosing font and color desired.
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Once all the content is ready, click on the option “next” that appears at the bottom of the screen and a final screen in which a short description of the video can be added created together with different hashtags (#).
Important: You can choose the privacy of the material -public, friends, private-, select whether comments are allowed on it and choose to download the video to the device automatically.
Another permit that can be granted at this stage is that of the duets and reactions, enabling other users to record a video alongside the original.
Then, you can select the cover of the video that will be seen in the profile ycShare on other social networks like WhatsApp, Instagram and Facebook, while it is possible to leave the material created in a draft to publish it later. No more, just It remains to press on “Publish” so that this is already part of Tik Tok.
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Benefits of using TikTok
The social networks are a great tool to reach large audiences. In this frame, Tik Tok is ideal to make a person or a business known.
Being a social network that is in full and constant growth, in the case of having a business it is a great app to add to the social media strategy. The reaching the audience is easy With the use of hashtags and the videos run very fast within the platform.
At the same time, watching videos is a great hobby for when you are bored. Laughter is one of the special condiments that some TikTok users offer, so spending time in the app can help anyone cope with a hard time.
There’s also people who use it to share tutorials or show the famous “lifehacks” to apply in everyday life, then it is also a good opportunity to learn new things and implement them, whether they are crafts or related to the internet, cooking, etc. But nevertheless, The best thing about TikTok is how short and concise the videos are, especially for a audience that nowadays quickly loses interest in things.
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