Rarely has a consumer era seen a rocket ship like Byte.
Entrepreneurs Scott Cohen and Blake Johnson founded the company in 2017 and launched orthodontic devices in January 2019.As the company advanced to $ 100 million in annual sales after less than two years, Dentsply Sirona acquired the startup for $ 1 billion.
The company is providing 20 to 30 orthodontic products, teeth whitening products and smile treatments, through online shopping, with manuals for usage instructions and 24/7 medical assistance from professionals.
The company’s products are presented as packaged as smart phones, and the consumer uses and installs them himself, as the company focused on the quality of products in the US market, which has a volume of 12 billion dollars in orthodontic operations.
According to “Bloomberg” and seen by “Al Arabiya.net”, the company did not take any investment capital funding, by facilitating the shopping experience, as it relied on online medical consultations, which proved to be ideal when clinics were closed during the epidemic.
The company also pushed consulting to video chats, email, and phone calls, rather than in the office. In the first year, the number of clients jumped from 100 to 10,000.
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