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The idea that a shopping mall is simply a place with lots of stores of important brands, cinemas, a food court and some other entertainment is completely outdated when one visits DOT. The famous shopping center on Avenida General Paz offers its visitors a renewed and increasingly complete proposal.
“DOT empowered. One plan, many plans” is the phrase that sums up the campaign announcing the reinvention of the shopping concept proposed by this icon of Buenos Aires shopping centres.
One of the fundamental axes of DOT’s comprehensive proposal is the new wing on the ground floor, dedicated to providing services and focused on ensuring that its clients can find all the solutions for their daily lives there. In this sense, there is currently a vaccination center, a comprehensive medical center, a gym, restaurants, cafes, a supermarket and a new department store for gastronomy, entertainment and arts. On the other hand, on other levels there is a first-class hair salon and tourism companies such as Despegar and Almundo.
The famous shopping centre on Avenida General Paz offers its visitors a renewed and increasingly comprehensive offering.
Another of the great innovations at DOT has to do with the major clothing brands, since in addition to the presence of the best stores, which cover everything from sportswear to formal wear, there are now proposals such as Vans, Portsaid, King of the Kongo and Luxo.
Gastronomy is one of the fundamental services offered by every shopping centre. DOT’s proposal, in this regard, is to make it as broad as possible, from fast food to restaurants with elaborate dishes. With the incorporation of Ronda, it adds eleven top-level brands and will soon incorporate another two.
DOT’s gastronomic offering ranges from fast food to restaurants with elaborate dishes.
In terms of entertainment, constant renovation has led DOT to offer superior proposals: in addition to the 4D cinemas and the Neverland amusement park, it now has a bowling alley, a bar on the terrace, Paloko bowling lanes, amphitheaters for short plays, and also its own free soft plaza. It also incorporated the Superjump experience, the largest inflatable in Argentina that entertains children and adults alike.
Aware that technology is one of the most important aspects of people’s lives today, leading brands such as Samsung, Motorola, Movistar, Start, and Tecnocompro, among others, are also part of DOT.
“More than a shopping center, DOT is a place where plans multiply, where experiences go beyond and where you can be surprised every day in a different way with shows, activations and surprises,” he summarizes. Candelaria Purdia, Center Manager of DOT BAIRES.
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Content LAB is LA NACION’s unit for generating ideas and content for brands with distribution on its digital platforms and social networks. This content was produced for an advertiser and published by the Content LAB. LA NACION’s editorial team was not involved in the generation of this content.
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