Bluesky seems to be a serious threat to Twitter. In recent days, millions of users have left Elon Musk’s old Twitter, now X, to switch to the new social network, which has benefited from a significant number of new users since Trump’s victory. The numbers are already impressive and the rate is 11.7 new registrations per second almost 18 million registered users. After a few months of testing, Bluesky has started to make its mark in the market and notifications have skyrocketed.
What is Bluesky?
Bluesky is a project that was launched within Twitter in 2019 at the initiative of Jack Dorsey, the former head of the social network. After Musk took over Twitter Bluesky 2021 independent and grew into a full-fledged microblogging service. In 2021, it became an independent company and incorporated as a Public Benefit Limited Liability Company (PBLLC) with the aim of promoting user control, privacy and freedom of expression in a more open and transparent environment. Freedom is the key word and that is exactly what drives millions of users to sign up today.
Dorsey joined Bluesky’s board in February 2022 but left in May 2024, voicing his support for X, which he described as the “technology of freedom.” Currently Bluesky is operated by Bluesky Social, PBC independent company that develops and promotes the platformoperated. It’s still unclear whether it can really be a competitor to X, but the latest numbers are more than just a hint.
How does Bluesky work?
At the heart of Bluesky is decentralization. Unlike X or Threads, which are centralized under the control of a single entity, Bluesky is built on the AT protocolan open source system that enables interoperability between different social apps. This allows users to share posts with other networks that use the same protocol, ensuring greater freedom of expression and more control over their personal data.
How to sign up
How do you register? Simply go to bsky.app or download the app, available for Android and iOS, and log in by creating an account. You will need to enter your email address, password and personal information. The social network is prohibited for people under 13 years of age. It is possible to choose a custom public username such as @username.bsky.social, where the suffix bsky.social denotes support for Bluesky Social as a hosting provider.
Functionality: moderation
For those who want to bet on the social network – use a personal domain as an identifier. The option of using Bluesky Social as your hosting provider is the most common and is recommended for those looking for an easier user experience. Through the Adjustment of the account it is possible to activate moderation to mute unwanted words or restrict adult content. The feed is very similar to that of X and is therefore already very familiar to users. Additionally, Bluesky allows users to create and share curated collections of accounts and personalized feeds that provide suggestions for new users and content to explore.
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