Specializing in the bottling of natural spring water which remains its fortified castle, a company located in range 6 of Saint-Ferdinand intends to further develop the niche of the sale of specialized water for cats and soon for dogs.
“We are already bottling water for cats in a 4-liter format and have just invested in the installation of a brand new line to offer this water in a 500 ml format”, confirms the co-owner of Eau Everest, Louis -Pierre Thibeau.
“It is water that we distil at our Saint-Ferdinand plant and for which we have developed a recipe that allows us to balance its pH between 6.2 and 6.4 and to make a product that can help prevent urinary problems in cats. “
To make room for this new line and more storage space, the company is completing expansion work of around 8,000 square feet. Cat water is already sold in 500 ml under the Catwater brand and the new line will increase the speed.
“It’s a market that is growing exponentially. The production of water for cats represents 15% of our turnover and I believe that this could reach 50% to 60% within three or four years, ”said Mr. Thibeau. “We plan to optimize our new 500ml small-format line by also manufacturing specialized water for dogs starting this summer.”
“We are currently selling cat water for private labels. The water is found in various pet stores across the country as well as in the United States, where sales are very strong, as well as in Japan, South Korea, Australia, Singapore and the United Arab Emirates (Dubai). ”
A new multi-take bottle
On the other hand, Eau Everest is in the process of developing, with a Montreal firm, a new 4-liter multi-outlet type bottle which will soon be on the market for its natural spring water.
“The 4-liter format is difficult to handle and the new bottle will offer a better grip thanks to its integrated handle when the time comes to pour the water into a glass”, indicate Mr. Thibeau, specifying that the blowing of bottles is carried out. performs at the Saint-Ferdinand plant itself.
“We are aiming for a more international market with this exclusive bottle to our own brand.”
Subcontracting
The co-owner recalled that the company has also invested a fair amount of money in a 4-liter format line in order to increase bottling for its natural spring water and to subcontract several major national brands, a source of income. important to his business. “This greener format than the small boxes of 24 is indeed more and more popular with consumers.”
As for the 18-liter format, the company has ceased large-scale distribution, the competition being very fierce in Quebec. “However, we have kept the Victoriaville-Princeville-Plessisville road in very limited volume to continue to serve a clientele that is dear and loyal to us,” he concluded.
Eau Everest, a company founded over 35 years ago in Victoriaville, relocated to Saint-Ferdinand in 2015 after acquiring a water source in range 6. It built a factory there. modern of a few million $ related to the existing building which exploited the water resource.
Saint-Ferdinand towards a record year
The mayor of Saint-Ferdinand, Yves Charlebois, is more than enthusiastic about these new investments made in the municipality. “In Saint-Ferdinand, we are heading for a record year. Since January, we have issued 32 building and renovation permits for a total of $ 3,661,599. At the town planning department, the phone does not ring, ”he said.
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