Victor Pourcher, edited by Solène Delinger
Toy industry professionals have unveiled their 2021 figures: more than 3.7 billion euros in turnover, a bar exceeded for the first time. However, the sector feared shortages of raw materials, transport problems and possible delays in the delivery of goods from abroad.
Young and old were spoiled last year: a sigh of relief for all professionals. The toy industry feared shortages of raw materials, transport problems and possible delays in the delivery of goods from abroad. The sector shows a growth of 3% over the year 2021, according to a market study by The NPD Group, and reveals a turnover of more than 3.7 billion euros, a bar exceeded for the first time.
The good deal of French manufacturers
“We have a birth rate that is still at half mast. Being able to sell more toys to the French every year is good news,” said Frédérique Tutt, toy market expert at The NPD Group. “In fact, we rediscovered the pleasure of playing during the 2020 confinements, so the industrialists are very happy”.
Towards a price increase
Agility pays off even if we will now have to continue to deal with the increase in the price of raw materials. Until then, professionals reduced their margins but, Christmas having passed, the effort should cease and prices begin to rise.
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