Notina’s pandemic testifies to Europe’s largest perfume and cosmetics retailer. Last year, its turnover jumped by more than a third – from 14.5 billion crowns it rose to more than 18 billion.
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The company sent over 16 million orders a year, four million more than last year.
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An absolutely record day was Black Friday with 182,000 orders and 570,000 products sold in one day.
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That’s an average of 6.5 items per second. Perfumes are sold the most, followed by makeup and skincare.
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The boom in demand for cosmetics and personal care products triggered by the coronavirus pandemic continues.
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“These figures confirm that the boom in demand for cosmetics and personal care products triggered by the coronavirus pandemic is still ongoing. Customers are thus motivated by the desire to feel better in consumption, “says the company’s CEO Zbyněk Kocián.
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In total, Notino delivers shipments to 28 countries around the world, and it is abroad that has the largest share in growth.
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Last year, it managed to expand to Ireland, Latvia, Lithuania and Estonia. The company recorded the largest growth in Britain and Italy.
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The Czechia accounts for 14 percent of the company’s results. It was in the Czech Republic last year that the company opened its largest store.
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