A Jordanian citizen tried to break out of the traditional advertising box to attract as many customers to a new cafe he wanted to open in the capital, Amman, but prison was his destiny.
The café, located near the University of Jordan in the capital, has managed to attract customers using an out-of-the-ordinary marketing ploy.
Marketing trick
The trick of marketing is to throw a “fifty” denomination bill in front of the visitor and customer bar, which is very similar to the fifty denomination, but as soon as it is opened, the customer is surprised that the card is a “20% discount coupon. on the hookah and all drinks for its owner “.
While advertising has received a great deal of interaction among Jordanians, they have expressed their great admiration for the marketing idea.
It will not go unnoticed
However, the marketing ploy appears to have disliked security services in Jordan, as media spokesperson for the Jordanian Public Security Directorate, Colonel Amer Al-Sartawi, announced today Tuesday that information on the owner of a café in the capital using images of fifty dinar bills to advertise the bar and offer discounts to his customers.
He also confirmed that that person and all the documents he had had been seized, and he would be referred to the judiciary.
Penalty foreseen
A Jordanian legal source explained to “Al Arabiya.net” that the accusation that can be attributed to the owner of the bar is “counterfeiting, promotion and possession of banknotes”, as Jordanian law is punished with temporary work and a fine. not less than five hundred dinars and not more than one thousand dinars Apparently it is a banknote or part of a banknote or card that is similar to the banknote in any form or medium, or that has been put into circulation, promoted, introduced into the Kingdom or removed from it, knowing it was counterfeit.
The law also punishes anyone who knowingly manufactures, uses, sells, sells or owns paper similar to the designated one used for the manufacture of any type of banknote or paper that can be considered such paper for temporary work for a period not exceeding five years. .
He explained that there is a discretionary authority for the judge to rule on whether he believes what the owner of the bar did was harmful to public money or just to advertising.
