IWG is pursuing a successful growth strategy to expand its network. Owners, investors and franchisees have the opportunity to work with the world’s largest and most established partner in the hybrid business sector. The Regus brand, together with its new partner Georgi Totev, is expanding the Kamenitza Office Park with approximately 500 m² of office space.
Growing demand for hybrid work solutions
30 years ago, Mark Dixon founded IWG with a vision that has led to today’s global success and called the classic 9-5 with daily commute pattern obsolete. Strategically placed workspaces offer all the conveniences hybrid employees need, such as private offices, co-working areas and meeting rooms, all accessible with a touch of the smartphone.
Not only is hybrid work hugely popular with employees who value a greatly improved work-life balance, but cost-cutting measures and a desire for companies to be more sustainable are driving increased demand for jobs. hybrids, a trend that is currently increasing in Bulgaria as well. This is also why IWG, the global market leader, continues to expand its network.
IWG partnered with Georgi Totev, a well-known investor in the hospitality industry, for Kamenitza Park in Plovdiv. Bars, restaurants, shops and a spa are located in the office building, which makes the location particularly attractive.
IWG’s expansion is not limited to Bulgaria, but global growth is underway. About 1,000 new locations will be added to the network over the next year. With the hybrid model offering lower costs, companies have the financial flexibility to invest in their employees and business growth, rather than the buildings they operate in.
Businesses today listen to the employees of tomorrow
Healthier, more balanced and productive employees achieve more positive results. Three-quarters of the 28,000 employees surveyed by Cisco in a global survey1 confirm the positive impact of hybrid work on all aspects of their emotional, financial, mental, physical and social well-being. At a time when work-life balance is one of our company’s most important aspirations and plays an important role in choosing a job, many employees pay attention to the distance between their workplace and home. 64% of respondents said they saved around four hours a week by reducing travel times and, as a result, have a significantly improved work-life balance and significantly lower costs.
It’s not just the employees who win. Leading independent research from Global Workplace Analytics reveals that companies can save € 000 per employee working in a hybrid model.
Hybrid work is undoubtedly the working model of the future. Started by the digital revolution in the 1970s and accelerated by the climate crisis and the global pandemic, its development has made great strides.
“More than eight million people in 120 countries and different time zones currently occupy thousands of hybrid workspaces. This is a staggering number and is constantly growing. Businesses, employees, local economies and, of course, the environment are benefiting from the growing adoption of the hybrid model, ”said Mark Dixon, global CEO and founder of IWG.
Flexible solutions with comprehensive benefits
Employees can stay close to their homes and support local communities and businesses, even when they are not working in huge commercial buildings that require large investments from companies. In this way, the suburbs become more lively, with greater opportunities for local communities and service companies to contribute to the rebalancing of the economy.
“The future of work is already here. And it’s getting brighter,” says Mark Dixon. In Bulgaria, the company wants to expand the scope of hybrid workplaces and is looking for new partners and investors.
“This is not just a trend, it is a new way of working, which I am sure will become even more common in the future. With IWG as a leading supplier, I have found the perfect investment opportunity,” shares Georgi Totev, the most recent partner of IWG project.
