A pop-up store where you can only look at clothes: Shein’s online strategy is catching on, but there is also a downside

Shein profiles itself as a sustainable brand. It makes an average of 100 pieces of a piece of clothing. When something catches on, more are produced. Yet what they do is not sustainable, because they keep pushing people to buy. Their clothing is not made of sustainable materials and the shipment of the millions of packages also has an impact on the environment.

“They go against the realization that the fashion system has to change gradually,” says Schramme. “After they were criticized for not being sustainable, they appointed a sustainability manager and set up an action on sustainability, but that is greenwashingThat means they pretend to be durable, but they’re anything but.

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