Electronic Arts and Tencent-owned Hi-Rez Studios are the first companies to partner with PlayerWON, reported by GamesIndustry.biz. In short, it is a technology that allows advertisements to run in a video game similar to those seen on TV.
PlayerWON is American Invented by Simulmedia, this is a company that deals with TV commercials. Dave Madden, who represents the company, says the platform will come in handy for advertising companies because it will help them reach the age group of 18 to 34, whose members no longer really watch TV. He argues that a “cheaper and more effective” solution is to put such advertisements in games than to integrate a brand directly into them. He also adds that despite the significant growth in the free-to-play games market in recent years, more than 90% of their users do not spend money on games.
In Hi-Rez, Smite, which is at war with the gods, a trial run has already been run With PlayerWON, 15-30 second ads were projected to users who could skip them, but if they watched it, they got some in-game rewards. According to Madden, the results show that players are “much more likely” to play a game (22%) and spend money (11%) watching in-game commercials for which they received something in return. He also claims that players are willing to watch up to 10 games a day if they can love something with it.
A Simulmedia plans to advertise in about 12 more games by the end of the year.
–
