Normandy to conquer the United States! A delegation of business leaders led by the Normandy Region takes off on Tuesday March 14 for New York, in search of new markets or to consolidate existing markets. A trip, organized from March 13 to 19, in which France Bleu Normandie is participating to make you experience the highlights of the visits scheduled by the Region in the United States.
In details, 6 Calvados companies5 from Seine-Maritime and one from Eure are part of the trip and the sectors are diverse (digital, health, new technologies, food, etc.).
To conquer and retain American markets
Among these twelve companies, Eldim, which employs a hundred employees in Hérouville Saint-Clair and known in particular for its facial recognition program. Thierry Leroux, the CEO, tells us about the American market : “The mission of accompanying the Normandy delegation is important, because I think we have to put Normandy forward and also make contacts to see what can be done. We have very important clients in the United States. United, but our presence there is quite weak. It is with the opportunity for me to work with Business France. The objective is also to develop this commercial network, to see what we can do in addition to what we we are already doing”.
For its part, Axeos, in Fleury sur Orne, near Caen, is a company specializing in the development of connected spaces for businesses. Business is also travel to register this French mark on the American content, according to Nathalie Pitois, export project manager at Axeos: “NOur turnover comes from 70% of the French part and we do 30% of turnover with export. We have already started canvassing the American market. And there, this mission of hers really comes at the right time since the contacts we had remotely will now be formalized and we will be able to actually meet the customers, the resellers in person. We intend to find opportunities in a country that represents 17 times France!”.
Promotion of the 80ᵉ anniversary of D-Day
On the evening of Wednesday March 15, an evening to promote Normandy is organized at the Consulate General located in the Manhattan district, opposite Central Park. The Region intends to kill with one stone, since it will also take the opportunity to make the promotion of the 80ᵉ anniversary of D-Day, in 2024, in the presence of two American veterans of the Battle of Normandy.
Visit the largest plastic recycling plant
On Friday, the Normandy delegation will travel to Kingsport, a town in Tennessee that is home to the world’s largest plastic recycling plant. Eastman, it is his name that will set up within 2 years in Port Jérôme in Seine-Maritime, the largest molecular recycling plant plastics in Europe, with 330 jobs at stake.
