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A new tourism campaign of the Philippines

The Ministry of Tourism of the Philippines launched the Mice tourism campaign to expose Israeli corporations and companies to incentive travel.

In the global tourism industry there is also a niche field of “incentive travel”. This niche offers a unique solution. Many companies use to reward their employees and encourage them to invest more in work, and this also through trips around the world. The companies set different marketing and development goals, each of which earns gifts and entertainment at a different level. These are trips, hotels and restaurants at a higher level the higher the achievement of the employees.

The Tourism Secretary of the Philippines, Cristina Garcia Fresco, announced that she is expanding their MICE activities to Israel as well. According to her, incentive tourism encourages growth and will contribute greatly to the Philippine economy, because the island nation is an ideal destination for this type of tourism.

In the meantime, the Philippines continues to reap global awards. At the largest diving fair in the Asian continent (DRT), the Philippines was crowned as the leading diving destination in the world. The Philippines beat the Maldives, Malaysia, Indonesia and Japan.

In addition, the Rough Guide recently chose the island of Bohol in third place in the world among the 23 most desirable destinations in 2023. The guide is considered one of the most powerful in the world of tourism with more than 15 million views. The British magazine Time chose the island of Palawan as one of the most promising destinations in the world to enjoy a perfect tropical vacation. And Lonely Planet determined that the spectacular nature of the northern island of Luzon is one of the 15 most promising and best tourist destinations in the world in 2023.

The Minister of Tourism of the Philippines congratulated the win and noted that it joins many other world wins. For example, the World Tourism Organization (WTA) has chosen the Philippines for the last four years in a row as the leading diving destination on the Asian continent, and this year the Philippines intends to defend the title as well. Minister Fresco stated that the Philippines’ goal for 2023 is to reach 4.8 million tourists from around the world.

The Philippines is a magical world with 7,641 islands, most of which are uninhabited and covered in wild jungle. In the Philippines there are 21 active volcanoes and one of the longest coastlines in the world with clear blue-green waters; discrimination from the films; rainforests; beautiful coral reefs; A tropical climate and a paradise for diving enthusiasts. Beautiful coral reefs and a spectacular underwater world with tropical fish. exotic islands with white sand and coconut palms; Beaches for surfing among the best in the world, vast areas of rice fields, natural treasures and rich culture.

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