Lucozade, Liverpool’s latest recruit.
A new “freshness” partner for the Liverpool Reds is fitting for this summer period. Liverpool FC has just announced a multi-year global sponsorship with the British energy drink brand Lucozade.
Lucozade Liverpool join forces in multi-year partnership
The partnership will see Lucozade Sport products increase their presence at Anfield on matchdays, as well as at AXA and AXA Melwood training centres. Lucozade, the UK’s leading sports drinks brand, brings with it a rich heritage of sporting success. The partnership is estimated to be worth €2.5 million annually to the Merseyside club.
“We have developed ambitious commercial objectives to attract the best brands that fit Liverpool Football Club and can also contribute to our success on the pitch. This partnership with Lucozade is a perfect example of this fit.”explains LFC’s commercial director, Ben Latty.
Also a sponsor of Jude Bellingham since spring
The partnership is part of Lucozade’s new ‘Bring the Energy’ campaign, which aims to motivate people to take on challenges with energy. Prior to Liverpool, the same drinks brand teamed up with Real Madrid footballer Jude Bellingham just weeks before the Euros kick off.
