ntoinette Martin-Lise has been appointed director of ISEG Lyon of the private teaching group Ionis. She succeeds Pierre-Henri Dubois.
It is a marketing, communication and digital school established in seven cities in France.
Antoinette Martin-Lise is an expert in management, marketing and communication with dual expertise in businesses and in higher education.
For the past four years, she has also been the general secretary of the Lyon Festival of Lights Partners Club.
A graduate of ESCP Europe and NEOMA Business School, Antoinette Martin-Lise has held several positions in the fields of marketing, communication and development (Cash Converters, AT&T Lucent Technologies, Alcatel-Nexans, Car Go! …), before joining the HEP Education higher education group.
“Marketing, communication and digital functions represent a major challenge for organizations. The context of the current crisis further reinforces the impact of these. Undoubtedly, the responsibility of the marketer or the communicator will be amplified. It will have to understand and integrate these new realities, these new norms to reconfigure business models, meet new consumer expectations, rethink uses. Our role is therefore essential ”, explains the new director.
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