The Swiss watch and jewelry house has just inaugurated its New York flagship: a huge storefront located on 5th Avenue in the luxurious and legendary Crown Building.
A new address in the temple of New York luxury.
After 15 years on Madison Avenue, Chopard offers itself a new address: Fifth Avenue. The Swiss house has just inaugurated this new flagship located, very exactly, at number 730. It has settled in the heart of the Crown Buildinga prestigious skyscraper which also houses the Aman Hotel and which was designed by the architects Warren and Wetmore, known for having designed the mythical Grand Central Terminal station in New York.
“This opening has symbolic value for Chopard and my family. The Crown Building was completed in 1921, the year Karl Scheufele II, my grandfather, arrived in New York to work there as a goldsmith. A century later, the Maison Chopard continues to write, through this new emblematic boutique, its history with the United States”said Karl-Friedrich Scheufele, co-president of Chopard.
An equally strategic location for the jewelry house which intends “become part of the bustling activity of New York life”, according to the official press release. It is above all a move to the temple of luxury: now, the new neighbors of Chopard New York are called Prada, Bergdorf Goodman, Tiffany & Co, Bulgari or Louis Vuitton.
Chopard nurtures its image as a creative house
This new flagship invites visitors to live a true Chopard experience. On the ground floor, they can discover the brand’s emblematic watch and jewelry collections. On the lower level, he will be invited to the “Gentlemen’s Lounge”, which houses all the men’s timepieces.
And to make the place even more exceptional, Chopard has created a series of original creations. There are thus two limited series of Happy Sport watches with a mobile apple at the heart of the dial, a nod to the one nicknamed the Big Apple, but also a necklace set with a diamond of more than 100 carats which highlights highlighting, again, an apple-shaped pendant.
If the inauguration evening of December 5 brought together the greatest celebrities such as Uma Thurman, Katie Holmes, Pete Davidson or Olivia Palermo, it is indeed the impact on New York customers that Chopard intends to scrutinize in the coming months.
