HOFF is launching a store in the Ofer Grand Haifa mall, and another store in the Azrieli mall in Tel Aviv. The exclusive franchise of the Spanish HOFF chain is in the hands of the City Time Group, which is also a franchisee of other international brands.
HOFF Haifa opened with an estimated investment of about one and a half million shekels. The new branch covers an area of about 100 square meters and you can find a rich variety of quality sneakers for women and men, summer items, accessories and fashion items.
HOFF is a Spanish sneaker shoe brand, which started as an online business in Elche (Alicante) in 2017, and is currently one of the fastest growing sneaker brands in Europe. With 15 high street stores to date in Spain, and another store recently opened in Paris and soon in London. The company also strengthened its product portfolio with an additional offering of items such as boots, sandals, bags and clothing collections.
City Time is the exclusive importer and marketer of brands in the field of jewelry, fashion, lifestyle and kitchen, the group has four leading chains with branches nationwide and online shopping sites.
The network includes:
Pandora chain of stores – the international jewelry brand Pandora, jewelry that allows everyone to design the jewelry according to their personal style and according to their budget. The brand has a variety of elegant bracelets, rings, earrings and necklaces in a variety of metals.
Forla chain of stores – the Italian bag brand founded in Bologna in 1927. The brand has a variety of bags, wallets, shoes and accessories in Italian design made of quality leather.
The chain of accessories and fashion stores in Papira – the leading fashion and accessories chain in the world, Papira offers its customers unique and trendy fashion accessories at affordable prices. The brand offers bags and wallets, watches, shoes, clothes, jewelry, hair accessories, hats and scarves and changing fashion items, with a new collection being launched every week in the brand’s stores in Israel and around the world.
A chain of stores – COOK&BAKE is a multi-brand cookware and baking chain that sells a variety of international brands and the house brand ROSO.
Yoni Katzen, Business Development Manager of the City Time Group: “After a successful opening in Tel Aviv, the City Time Group is excited to grow and expand the HOFF family with a second store in Israel. This is a young Spanish sneaker brand with a growth rate that has only been increasing since the day it was founded. The City Time Group will continue to operate With the aim of expanding the network while emphasizing service and an ideal shopping experience. We invite the public to come to the brand’s uniquely designed stores in Tel Aviv and Haifa, or click on the trade website and enjoy shoes of uncompromising quality, with unique designs.”
According to Nir Barkan, CEO of Ofer Grand Mall Haifa: “We are happy to open in the north of the country the flagship store of the Spanish brand known for its quality, designs and affordable prices. This is a global and creative sneaker brand that also includes fashion items.”
