A new Adidas Samba x Lionel Messi is the sneaker hype of the week

The best sneaker releases of the week: The new Adidas Samba in collaboration with Lionel Messi

Adidas is launching another collector’s item from the collection created in collaboration with Argentine football star Lionel Messi. After the Samba in pink and black/gold, a new version is now being released in a white leather upper with a gray suede application on the front. The three stripes and heel are purple and the Samba branding has been replaced with Messi branding. The player’s official emblem is emblazoned on the leather tongue. The Lionel Messi x Adidas Samba White Purple will be released on October 10, 2024.

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Which is why sneakers are now cult

Sneakers have now become collector’s items, with new collaborations and limited editions fueling the streetwear hype. The big sneaker brands from Adidas to Nike are reinterpreting classics like Samba or Air Jordan. Luxury brands like Louis Vuitton, Dior and designers like Martin Rose and Wales Bonner release sneakers in limited drops and exclusive collaborations – and with success! Some of the most sought-after models fetch top prices on resale platforms like Stockx and at auction houses like Sotheby’s, which sell sneakers for six to seven-figure sums. Sneakers are the biggest fashion phenomenon of the 2000s, a trend that has become a lucrative investment model.

Sneakers – the term from English. to sneak, is said to have been coined at the beginning of the 20th century by the advertising expert Henry Nelson McKinney – today it is impossible to imagine the fashion world without it. They have developed from a functional sports shoe into a fashionable trend accessory that can be worn in many ways. Models like Adidas Gazelle, Nike Air Force 1 and Converse Chuck Taylor are timeless classics that are always on trend. Balenciaga (Triple S) and Fila (Disruptor) popularized “dad shoes” or “ugly sneakers,” which feature chunky silhouettes and eye-catching designs. Balenciaga (Triple S) and Fila (Disruptor) popularized the “dad shoes” or “ugly sneakers,” which feature chunky silhouettes and eye-catching designs.