Apparently $600-$700 million in annual revenue isn’t enough for YouTube star MrBeast to feel rich.
He’s the biggest content creator on the video sharing platform with over 239 million followers, earns insane amounts of money from advertisers, yet doesn’t keep much of the proceeds for himself.
In an interview with The Time, he shared that he does not consider himself rich because all the money he makes from his work is reinvested back into creating new videos and business.
Jimmy Donaldson’s channel, as MrBeast’s real name is, is the most popular YouTube channel with over 750 videos since 2012. Many of them garner millions of views and involve complex and expensive challenges for a hefty prize or acts of charity.
In one of his videos, he gives away $5 million to help 2,000 amputees, while in another he donates $2.7 million to clothes for disadvantaged people.
He’s destroyed brand new Lamborghinis, made random people do absolutely stupid things for money, but also donated millions to humanitarian aid and building water wells in Africa.
Sam says his annual income is astronomical. For example, just a month ago he announced that he made $250,000 from advertisers on the X social network just for posting his old video there.
However, he has other sources of money.
Success as a content creator allowed him to invest in his dessert brand Feastables in 2022. They sold over 1 million units within 72 hours of their release and have generated over $100 million in revenue for Donaldson to date.
Recently, they have also been advertising on the kits of the NBA basketball team Charlotte Hornets.
MrBeast’s business acumen also showed during the pandemic. Then he invested in a home-delivery burger restaurant called MrBeast Burgers.
Donaldson is also the founder of two technology companies serving content creators like himself, the data analytics firm ViewStats and Creator Global, which does language dubbing for online video content.
All of his businesses bring him more than half a billion dollars in combined revenue, but he prefers to put that money back into his companies.
“I reinvested everything to a degree that could be described as foolishness, just believing that we would succeed,” he shares. “It worked out in the end.”
In 2022, he says he spends an average of $8 million a month on videos, which works out to me at $100 million a year. Since then, however, his stunts and activities have become much more expensive, ambitious and labor-intensive.
He spends 10-12 hours, 15-20 days a month preparing and organizing his complex videos, and devotes the remaining time to Feasables.
Therefore, he entrusted the responsibility of all the money not to anyone, but to his mother. She is a retired lieutenant colonel in the army and her role is similar to the one she had as the warden in charge of the military prison at the NATO base in Mannheim, Germany – making sure everything is in order.
“I don’t have access to any of my bank accounts,” Donaldson says. “I have a CFO and everything, but my mom is the person with access to the main bank account.”
For now, all of his companies are still operating at a loss, but that could change if he can get a deal with Amazon Prime for his own streaming show.
The potential deal would be worth at least $100 million, and then Mama Donaldson would have to look after an even fatter bank account.
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