The international jury will have the task of selecting a maximum of 5 projects, and then, from June 11 to 18, all citizens will be able to vote for their favorite
Sofia Municipality and Association for the Development of Sofia, together with Sofia Design Week, are organizing an international competition for a visual identification system for Sofia’s candidacy for European Capital of Culture in 2019. The idea for the competition came from the team of the Sofia Design Week festival, and the legendary Swiss designer Rudy Bauer accepted the invitation of the organizers to head the selection jury.
All advertising agencies, design studios, independent graphic designers, artists and interdisciplinary teams can join the competition and submit their ideas until May 31, 2011 via the website www.sofia2019.bg. Full entry rules will be posted there tomorrow.
The international jury will have the task of choosing a maximum of 5 projects, and then, from June 11 to 18, all citizens will be able to vote for their favorite among the five selected and thus determine the visual identification system with which Sofia will present its candidacy for European capital of culture 2019.
On the final day of Sofia Design Week 2011 – June 18, Saturday – exactly at 18:00, the Mayor of Sofia, Mrs. Yordanka Fandakova, will announce the winning project. The prize is 5,000 euros.
The chairman of the jury, Prof. Rudi Bauer, is one of the most daring and unconventional designers worldwide and one of the most sought-after experts in visual communication. “We are convinced that Prof. Bauer’s participation in choosing a logo for Sofia’s candidacy gives our city a competitive advantage from the very beginning,” said Svetlana Lomeva from the Association for the Development of Sofia.
Rudy Bauer has been called “the creator of new graphic languages” for his innovative approach to building the visual identity of sites such as the Center Pompidou in Paris and Cologne-Bonn Airport. Prof. Bauer is also a lecturer at the prestigious French School of Applied Arts (ENSAD) and academies in Shenyang and Beijing, as well as Director of the Design Research Institute at the Zurich University of the Arts.
“There is hardly anyone who better than Prof. Bauer can recognize the elements of Sofia’s successful graphic identity,” said Andrean Neshev of Sofia Design Week. “Apart from everything else, Rudy Bauer knows Sophia, and Sophia knows Rudy Bauer.” Prof. Bauer was a speaker in the open program of the first edition of the festival in 2009, and last year he came again for an impactful 24-hour workshop “Sofia Visual Identity”, again within the framework of Sofia Design Week.
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