Czechs are experiencing another wave of food price hikes, although for a while it looked like the situation would calm down and improve. However, the opposite is true and basic necessities in particular are literally flying. Anyone who wants to buy eggs, butter or sugar today has to dig much deeper into their pockets than they did a few months ago, let alone a year ago.
The company is losing money
One of the big Czech shops could no longer look at it. As early as the beginning of September, it therefore launched an initiative to limit the prices of basic items that everyone needs in their purchases. The Rohlík.cz online store has announced that it will keep prices at the same level no matter what. And this until Easter next year. Right at the end.
It must have been made clear to the store that it was going to make a loss on these items because inflation was 18% at the time, meaning prices are still rising rapidly and haven’t really noticed since. A quarter of a year later, it remains to be seen whether Rohlík keeps his promise and sells food to customers at fixed prices.
A look at the limited items shows that this is indeed the case. In this shop you can still buy some things at the old prices. For example, a kilo of sugar will cost you 19.90 kroner, while in other shops it costs almost double. Butter still costs an acceptable 59.90 kroner. Eggs for CZK 42.90 in a ten-pack are a really good deal. Elsewhere you will pay much more for them.
Big chance
Of course, price caps cannot be applied to all goods, as this would mean a net loss for businesses. Even so, his initiative is very commendable and goes in the right direction.
Similar activities, albeit in a different form, can still be seen in other shops. For example, Žabka recently lowered the prices of its products to bring them more into line with the rest of the market. Tesco then started offering more items at club prices at very favorable prices.
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