A great initiative by Putos Modernos for the Affinity Foundation, the irony of saving dogs and cats

They are disruptive, different and original: they spark discussions and sometimes even controversy but, above all, they achieve their goal: they capture attention. It is normal that the method approaches advertising Modern fucking even gave me a really bad university job 🙂

Through humor, irony and self-deprecation they put a mirror in which they would show everyday reality and the inconsistencies that we so often take for granted.

PutosModernos is a magical mirror of our time –as is Pantomime Full.

This is not the first time they have talked about dogs…

But this time they have sharpened their wisdom in collaboration with the Affinity Foundation to talk about the connection we have with dogs and cats, to laugh at those who laugh at the relationship to our animals.

The results are… great:

Anyway, as usually happens on PutosModernos networks, the campaign has inspired a few spontaneous people, some very good ones like:

“Criticize people who sleep with their dog.
“Sleep with the first person you meet at the club.”

Can you think of more options :-)? Suggestions are welcome in the comments!!

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