It’s in the genes of The New Republic since 1944. And nothing has changed despite the countless mutations of the last eighty years: “Proximity and quality information remains our priority, it is in our DNA and we defend itsays deputy editor-in-chief Delphine Noyon. We are the daily newspaper of reference in our five departments and, today as much as yesterday, it is with us that the public comes to follow the news that punctuates our lives, to check information or to discover exclusives from their territory. Whatever the medium or format, content is our reason for being.
In the media, we have to combine our future with the present and reinvent ourselves. “There have already been huge developments in digital in recent yearsexplains Lidwine Maltête, group marketing director. A new website was launched in 2017. Seven years later, we are constantly developing it. In a few months, by the end of 2025, it will still change a lot, but it will be gradual.
Information has a price
“Quality local information is our DNA, our reason for being”
What centenary will the NR be?
Managing the present is above all anticipating the future and therefore the challenge of Artificial Intelligence. “It’s the big topic of the momentsays Lidwine Maltête, group marketing director. Here again, we need to anticipate, to be able to launch the right projects at the right time.”
To project oneself into the future is to ask oneself what centenarian will be The New Republic ? “The logic of proximity will not change. We will continue to produce information in line with the concerns of the citizens of our territories. We are increasingly involving them in our processes. For example, in Amboise or Montmorillon, we are testing a choice by Internet users of the investigation they want to see covered by journalists. explains Delphine Noyon, the deputy editor-in-chief.
The editor-in-chief, Luc Bourrianne, adds by emphasizing the quality of the information provided: “In a saturated ocean of information, in which fake news unfortunately has a growing influence, having verified information via a media that guarantees pluralism will be essential to the survival of our democracies. The editorial staff of The New Republic is already actively participating in this effort, particularly through its “Désinfox” section.
For Olivier Saint-Cricq, the Chairman of the Board, there is no doubt. The future centenary Nouvelle République “will necessarily be a more digital press group and a media in which the image will occupy even more space.”
landmarks
The group in figures
> Seventh title in the French regional press in terms of circulation volume in 2023. In 2023, the number of NR digital subscribers increased by 50%.
> Workforce: 890 employees (NR group).
> Turnover: €86 million in 2023.
> Audience: 415,000 daily readers; on the Web: 5,230,000 unique visitors (June), 12,530,000 visits (June), 28,000,000 page views (June).
> Broadcast area: Indre, Indre-et-Loire, Deux-Sèvres, Loir-et-Cher and Vienne.
Eight centers of expertise.
> Production and collection of content. 175 journalists and several hundred local correspondents produce analyses, reports, information services, photos and videos.
> Printing. Newspapers printed every night in Tours on rotary presses NR are routed to the five departments by a network of routers.
> Publishing. Publications of supplements and special issues distributed each year with the daily newspaper.
> Digital. A network of sites and mobile applications dedicated to local information and multi-thematic content.
> Audiovisual (TVTours Val de Loire): 224,400 viewers per week according to Médiamétrie Local TV Study and 105,800 followers on social networks.
> Portage and logistics (Presse portage): 300 employees, 65,000 customers delivered six mornings out of seven before 7:30 a.m., four million km traveled, seventeen million copies delivered per year.
> Advertising agency (NR Communication): €32.3 million in turnover, 110 employees, 5,000 active professional clients.
> Events (Puzzle Centre): eleven employees, twenty events organized each year in nine departments.
