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July 2, 2020 – 7:30 am – Economy
The Moroccan National Tourist Office (ONMT) intends to promote the Morocco destination to attract more tourists. A call for tenders was launched for the design of an international communication campaign, at an estimated cost of 40 million dirhams.
–“In an international environment marked by the evolution of distribution and communication channels, the development of information technologies, the emergence of new markets, changes in behavior within traditional markets, tourists are looking for constant new original experiences adapted to their increasingly particular and distinct needs “, one can read in the invitation to tender.
“Today more than ever, with this conjuncture marked by an international health crisis caused by the covid-19 covering the global tourism industry with vagueness and uncertainty, the destinations and tourist brands will have to make more efforts in order to impose and differentiate by offering unique and reassuring experiences to revive the world tourism industry, one of the main levers of the world economy “, it is written.
“Advertisers and in particular tourist destinations are driven to innovate and differentiate themselves. This implies the appearance of brands with a highly differentiated positioning on their ability to create specific experiences, supposing an individualized approach to the tourist through the use new technologies to know and communicate with the prospect. In addition, the demonstration of the diversity of the destination’s offer is done through the regular creation of content and the establishment of specific devices for the targets who remain attached. to traditional channels, “says the document.
The service provider who wins the call for tenders will be responsible for proposing to ONMT a global and international communication strategy for the tourism brand Maroc, which will be implemented over the next three years.
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