Money Today Reporter Ryu Won-hye | 2023.12.11 06:42
A fish cake restaurant in Busan’s Kkangtong Market, which President Yoon Seok-yeol recently visited with Samsung Electronics Chairman Lee Jae-yong and other business leaders, is enjoying great publicity. On the 11th, the first screen of the fish cake restaurant’s online shopping mall had a picture of Chairman Lee eating fish cake with the text ‘Korean VIP’s fish cake’ hanging in the background.
A video featuring Chairman Lee was also posted on the fish cake restaurant’s SNS (social network service). In the video, Chairman Lee ate fish cakes on a skewer with a bright expression. The post included the explanation, ‘Samsung Electronics Chairman Lee Jae-yong also visited Busan Fish Cake and enjoyed it.’
Previously, on the 6th, President Yoon visited the Kkangtong Market to encourage merchants, including Chairman Lee, SK Executive Vice Chairman Choi Jae-won, LG Chairman Koo Kwang-mo, Hanwha Vice Chairman Kim Dong-gwan, HD Hyundai Vice Chairman Jeong Ki-sun, Hyosung Chairman Cho Hyun-joon, Hanjin Chairman Cho Won-tae, and Ryu Jin of the Federation of Korean Industries. The chairman and others were present. Chairman Lee, who visited the fish cake restaurant in question, asked, “Boss, I want some fish cake soup,” and enjoyed the fish cake, drinking the soup in a paper cup and saying, “Ah, it’s good.”
When a citizen exclaimed, “You’re handsome,” Chairman Lee laughed by putting his right index finger to his mouth and making a ‘shh’ gesture. This image spread online and became a hot topic.
As interest poured in after their visit, the fish cake restaurant actively began selling, even preparing a live commerce broadcast. A photo of Chairman Lee was also displayed on the broadcast preview screen. Netizens responded by saying, “I see a promotional effect worth more than 1 billion won with just one photo,” “I want to try it too,” and “Jangsaun is amazing.”
[저작권자 @머니투데이, 무단전재 및 재배포 금지]
2023-12-10 21:42:17
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