A brand, a tale, the AutoPlus podcast that traces the historical past of brands by way of their logos! Here is the tenth episode on Toyota, the empire from Japan!
–
Welcome to this tenth episode of A emblem, a storythe podcast ofAutoPlus.fr what a trace the background of brands by way of their logos.
Because of this 10th episodewe retrace the historical past of the largest entire world producer, Toyota. Just seem at the quantities!
In 2020 on your own, the team sold much more than 9 million vehicles throughout the world…
Now, the Japanese-born organization has spanned 5 continents and sells in far more than 170 nations. And if the Japanese brand has been so prosperous it is thanks in specific to its good dependability and its reducing-edge systems.
A seem at the historical past of Toyota, retraced by the background of its logo!
Study also:
A emblem, a tale Ep. 9: Porsche, excellence made in Stuttgart
A brand, a tale Ep. 8: Citroën, the stripes of innovation
A logo, a story Ep. 7: Volkswagen, the people’s auto
A tale that seriously begins soon after 1948
Sakichi Toyoda, a youthful Japanese of just 24, invents the 1is mechanical loom from Japan at the conclusion of 19th century. This is a good accomplishment and will also revolutionize the archipelago’s textile field.
But the youthful inventor won’t halt there. Certain that he could do even much better, he worked for a handful of years on a completely automatic process for his chassis.
In 1924, his determination paid out off. With the help of his son Kiichiro, he fulfills his existence aspiration and completes his computerized loom.
Like his father, Kiichiro Toyoda is a really artistic and imaginative young gentleman.
Kiichiro Toyoda did not know this however, but he was about to revolutionize the Japanese car sector by founding the Toyota Motor Corporation in August 1937.
But what do these distinctive ellipses so attribute of the Japanese company imply? The listen to it right here:
–
