The digital marketing it has occupied a prominent place in communication and in the numerous actions carried out by companies, particularly in terms of advertising. However, digital has not become the only lever for brands to ensure their promotion and visibility.
Among the advertising solutions available to them, marketing by physical object it still remains an effective lever that any company can use, for various reasons.
- What does the marketing with promotional items ?
- Why is it important to use it to complement the digital marketing techniques Used?
Explanations!
Promotional article marketing, what is it?
The marketing of promotional items consists in the distribution of advertising products to a targeted audience, in order to guarantee the promotion of one’s business by acquiring offline visibility.
This is especially true when adding an advertisement within an order, for example, or when organizing a distribution during an event. These are generally called goodies, but they are advertising products nonetheless.
The more the chosen object is consistent with its target, the more likely it is that the latter will use it and therefore make the brand visible. For example, an audience that agrees to wear a tote bag with the brand logo will make it more visible, as it will appear to passersby at an event such as a trade show.
A company wishing to opt for marketing by promotional item will then turn to a service provider who specializes in making this type of product. A advertising object designated by IGO Object for example it can therefore be used in this sense. There are many useful products on a daily basis such as notebooks, pens, calculators, mugs, etc.
The idea is to use products that will be used regularly, thus highlighting the brand and therefore clearly visible.
What’s the difference with digital marketing?
The digital marketing it concerns all marketing practices that are carried out on a digital level. Various media such as websites, social networks, applications, online videos, newsletters, etc. are therefore affected.
Digital marketing therefore represents something that is not tangible, unlike marketing through promotional items. Here, things are anchored to the concrete as the target has a physical object close at hand.
These are therefore two completely different approaches both in principle and in the methods that are implemented seduce its target.
Why does one complement the other?
Digital marketing and marketing by advertising object are not opposed when you want to implement an effective strategy. Indeed, every company knows perfectly well that to be effective it is essential to multiply and vary the different communication and advertising levers.
Some media and / or methods will more easily reach one audience or another, which makes it possible to broaden their range of influence. When setting up a digital marketing campaign, you must also consider a promotional item marketing campaign as the second step, or complete the first.
Indeed, it is quite possible to make these two approaches work together. For example, a digital marketing campaign on social networks can allow contest participants to win promotional items. Therefore, the two approaches combine for greater efficiency.
We can also imagine a campaign for the distribution of advertising items during an event, for example, which we would highlight through social networks to promote the event. Once again, the two approaches complement each other and the company creates a varied interaction with its target. Whether you plan to do digital marketing or create promotional itemsit is therefore not at all excluded to combine these two practices to make known one’s brand, one’s offer or, more generally, one’s company.
Build customer loyalty
Loyalty is one of the principles targeted when a company uses corporate gifts or promotional items. Giving gifts to your customers, at least the best ones, is a personal brand that allows seal a professional relationship and / or to perpetuate it in certain cases.
Therefore, companies sometimes use products that have real added value, such as a luxury diary that can accompany an employee throughout the year. By affixing its logo and contact details, the company remains accessible and visible at all times for its customers.
There are many products that can help improve customer relationships and perpetuate it to be part of a good relationship. It is also easier and more relevant to gain loyalty through a concrete product than through the Internet, where it is more difficult to register over time. So think about it retain your customers to maintain good relations.
In summary
If digital has a privileged place in all the actions and campaigns carried out by online brands, there are still levers to gain visibility by promoting it, offline. Object advertising is still positioned as a effective way to achieve goalswhile strengthening loyalty with customizable everyday products.
Don’t overlook this solution in your communication and marketing and as it is regularly mentioned + in business; it is easier to retain a customer than to win a new one.
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