This exhibition should allow the Solinoise company to set up a platform dedicated to sales and to bring producers and consumers closer together. In a year and a half, the company has established itself in 36 American states and the objective clearly defined by Sonia Martin is indeed one hundred points of sale by the end of 2023.
Several factors contribute to this success. The first, Délices Métisses is French and only offers natural and non-alcoholic products. The second, the Americans are great consumers of rum (which is ahead of whiskey) and they value the new flavors that complement it. Finally, the borders are wide open to non-alcoholic products.
Ambassadors
Expand the market within the country – which is beginning to take shape –, find new importers because contacts already exist with Canadian and American companies: exporting contributes to balancing the turnover of solinoise company. With Business France and the France export recovery system which supports companies in their export process, the company intends to accelerate the move abroad.
The New York exhibition will offer a stand to 61 other French companies and an opening to many countries (there were 30 represented in 2022 and 25,000 professional visitors had taken part).
Sonia Martin is enthusiastic: “arranged rum is a French exception linked to French history and culture. This exhibition is an opportunity to promote this culture, we are its ambassadors and proud of it. »
Site : www.delicesmetisses.com
