One hundred thousand caps with the logo “Harris Walz” sold since the announcement of their application: near New York, a manufacturer of clothing products for American election campaigns is encouraged by the brilliant movement of the new Democratic “ticket” for the election of presidents.
Since President Joe Biden withdrew from the race on July 21 and was replaced by his vice president Kamala Harris, the industry leader still can’t believe it: sales of caps with the logo ” Biden” “anemic” until a new “cap” came along. with a military camouflage design, stamped with orange “Harris Walz” writing, moved to the latest trend of the campaign.
Mitch Cahn’s good fortune is partly due to the very dynamic Governor of Minnesota Tim Walz, who will be the vice president of Kamala Harris if elected on November 5 against the Republicans Donald Trump and JD Vance: how quickly he behaved “one of our hats on television the night it was chosen, it was a huge sellout.”
“Since (the campaign of) Barack Obama (in 2008), we have not seen such enthusiasm for a candidate,” said the boss among his workers who are running the sewing machines at full speed.
– “Never seen before” –
Mr. Cahn says that, for a quarter of a century, he “worked with every Democratic candidate for the presidency, including in the primaries (…) and by many Republican candidates.”
“The amount of caps sold in such a short period of time is unheard of,” putting forward a figure of 100,000 pieces in a few weeks.
The explosion in demand is so great that their employees work up to 60 hours a week, including Saturdays, to deal with the avalanche of orders. The manufacturer even had to quickly invest in additional machinery to be able to produce up to 4,000 caps per day.
The one that really stands out from Unionwear is the high crown style worn in baseball stadiums. The staff wore khaki green print clothing and fluorescent orange lettering.
– The hunter’s cap –
A model preferred by hunters who represent a large pool of votes in the United States that Tim Walz himself counts on, a hunter and for a time supported by the NRA gun lobby.
“Sales of derivative products reflect the popularity of the candidate and the level of voter engagement,” said Mr. Cahn.
Certainly, the president “Biden would have received the votes of his voters but with little enthusiasm. They would have voted for him but not wanting to display his name on their heads”, the producer thinks for him “the difference between Harris and Biden. that she is really in tune with the (voters) and they are proud to wear her name on their heads.”
Another detail important to the American businessman: his caps are “made in the USA” in the international context of the protection of the manufacturing industry in the United States – many of its employees vote Trump – facing competition from China or Mexico.
In addition, Mitch Cahn remembers the 2016 campaign: “Hillary Clinton’s merchandise sold well, even though we thought she was going to win hands down.” (But) she didn’t connect with people as suggested in the polls.
published on August 23 at 7:34 pm, AFP
2024-08-23 17:34:17
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