Are you browsing Instagram and come across a hilarious video about Bordeaux? There’s a good chance it’s an Alexia Blanchy creation. Real estate agent in Bordeaux, she decided to shake up conventions a little by adopting an offbeat tone. In just a few months, his videos went viral, reaching millions of views and attracting thousands of subscribers. A look back at a phenomenon that mixes humor and marketing strategy.
Guts, audacity, and… a lot of success
With his expressions that have become cult like “crazy crazy crazy” or “audacity”, Alexia Blanchy provokes laughter and astonishment. Inspired by comedian Marie S’Infiltreshe began creating videos where she showcases the Bordeaux neighborhoods in an offbeat way. In one of them, she talks about “real estate agent nerve”using the codes of a sketch by the comedian. Result ? Brilliant visibility and videos shared everywhere.
His style mixes first and second degreeplaying on self-deprecation and a touch of provocation. And it works: his video on the Saint-Seurin district exceeded one million viewspropelling his Instagram account by 500 to 12,000 subscribers in a few months.
Alexia Blanchy creates offbeat videos about Bordeaux, with cult expressions, provoking laughter and visibility. TikTok
A well-oiled strategy
But behind these bursts of laughter hides a real strategy. Thanks to his short videos, Alexia Blanchy quickly became the image of real estate in Bordeaux. His recipe? Use simple, memorable words to make an impact. And it works: its famous “audacity” et « provocation » remain in the heads of those who watch his videos.
Alexia also claims a direct impact on her professional activity. Since the start of the year, she has sold 20 goodsan impressive figure in a tense market.
Alexia Blanchy uses memorable videos to make an impression and become the image of Bordeaux real estate. The Bordeaux Bulletin
Not an influencer, but a pioneer
Despite the success, Alexia Blanchy refuses the influencer label. If she responds to all messages received on social networks, she declines paid collaborations. A woman, for whom her job remains a real estate agent, a job that she has been able to modernize with a good dose of creativity.
By combining humor, audacity and love for Bordeaux, Alexia has managed to stand out in a sector often perceived as rigid. Whether we agree with his humor or not, it is clear that his recipe works!
Also read: Bordeaux airport lets you win tickets to the destination of your dreams!
