A blow to Big Brother

A company from Kazan, which is a manufacturer of luxury towel products, has given up its product position in the form of reality 2024 “Big Brother” This is clear from a message published on October 9, 2024 on the page of the do, on the Facebook social network.

This is what the official statement of “Shambala Textile” EOOD says regarding the SUHO brand participating in products in the reality show:

“Dear customers and followers,
It is with great regret that we inform you that we are disappointed with the content and selection of participants in Big Brother 2024.

It is important to us that the CYXO brand is associated with ethics, morality and cultural values ​​- principles that are deeply rooted in the company’s corporate culture and are reflected in all of our business decisions.

What we saw last night on the screen does not correspond to these principles, which we cannot ignore for advertising purposes. The participants and the environment presented in the show are far from reflecting the ideals that we as a brand stand for.

CYXO strongly does not want to be identified with this type of content and we will take immediate action by contacting NOVA TV to terminate the product placement advertising contract.

Thank you for your trust and understanding. We will continue to work with you, our customers, to build a more ethical and valuable communication and business environment together.”

The new season of “Big Brother” began on October 8 when 16 contestants entered who openly showed that they were eccentric.