A Belgian delegation met the organizers of the 2026 World Cup.
It was in New York, a few days ago, in a very beautiful, brand new New York skyscraper. Fifteen Belgian companies actually met a representative of the organizing committee of this World Cup. It happened within the framework of the Belgian economic mission to the United States. There was also on the spot, during this meeting, Princess Astrid, and several ministers to give a little weight to this Belgian delegation.
For example, there was one specialized in turf, which develops a hybrid lawn between synthetic and natural turf. With the advantage of both systems.
There was a producer of big sound and light shows, for example for the opening or closing ceremony, why not?
There was a company specializing in sensors, which can for example be placed in stadiums and which take a whole series of attendance measurements, noise measurements which are very valuable for the authorities, for the organisers.
And above all, there were several companies and start-ups specializing in television broadcasting, image flow management, signal management of the servers that manage this signal, streaming management and in particular the leader in this sector in Belgium, EVS. This well-known company from Liège, which has historically specialized in sports slow motion on television, but which has diversified and has become the world leader in this sector.
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