Singer and actress Suzy Bae takes a song. [사진 = KBS 예능프로그램 ‘나라는 가수’ 갈무리]
Recently, a new ‘SOOP’ platform has appeared in the content market. This is not a famous group that everyone knows. It is Afreeca TV, a personal internet broadcasting platform. Afreeca TV changed its name and announced a new beginning. It is a way to restore the will of trust in the market which has fallen due to various controversies.
According to the platform industry on the 19th, Afreeca TV changed both the company name and the platform name to Sup. Like an all-encompassing green forest, it is a free space where one can engage with content anytime, anywhere.
Along with this, the name of Internet Broadcaster (BJ) was also changed to Streamer. Africa Pay became Soop Pay, and the broadcast station became a channel. However, star balloons, which are silver items, were maintained. The parts that can be bought for 110 won each are the same as before.
This is not the first time that Afreeca TV has changed its corporate name. Before that, in 2006, it was rebranded from W Player to Afreeca TV. However, the problem of emotional and speculative content, which was criticized from the beginning, did not succeed. In that instance, for the first time in 18 years, the company changed its name to Forest and reorganized its user experience (UX) and user interface. (UI).
Updating Afreeca TV’s profile is not expected to be easy. According to the office of People’s Power Party lawmaker Park Chung-kwon, a member of the National Assembly’s Science, Technology, Information, Broadcasting and Communications Committee, Afreeca TV paid a total of 65.6 billion won to the 10 BJs that received the majority. last year’s star balloons. BJ Commander Zico took first place by collecting 300 million star balloons. The exchange amount without taxes was 20 billion won.
9 out of 10 BJs made huge profits doing Excel broadcasts. Excel Broadcasting is a broadcast that organizes and publishes star balloon sponsorship details in real time as an Excel document. Usually, male hosts invite female guests into groups and make them dance or show off, encouraging competition for patronage. In addition, revelations continue that Afreeca TV is a major area of crimes such as prostitution, fraud, and drug use.
![BJ Commander Zico hosts Excel Broadcasting on Afreeca TV. At the bottom left, the names of the participants and information about the star balloon sponsorship are organized by rating. [사진 = 온라인 커뮤니티 갈무리]](https://i0.wp.com/pimg.mk.co.kr/news/cms/202410/19/news-p.v1.20241018.ffc821afe65e45ca9dc5e1ab859f68d1_P1.jpg?w=900&ssl=1)
news/cms/202410/19/news-p.v1.20241018.ffc821afe65e45ca9dc5e1ab859f68d1_R.jpg" data-width="860" data-height="397" /> enlarge picture BJ Commander Zico hosts Excel Broadcasting on Afreeca TV. At the bottom left, the names of the participants and information about the star balloon sponsorship are organized by rating. [사진 = 온라인 커뮤니티 갈무리]
Accordingly, Soop Entertainment, which includes actors Jeon Do-yeon, Gong Yoo, Kim Jae-wook, Gong Hyo-jin, Suzy Bae, and Nam Joo-hyuk, filed a lawsuit . This is because there are concerns about damage to the image of Soop Entertainment as the company name is the same. However, Civil Agreement Division 60 of the Seoul District Court (Chief Judge Lim Hae-ji) considered that there was little possibility of confusion due to the different nature of the business and dismissed the trademark infringement case- commercial submitted by Soop Entertainment.
Afreeca TV’s position is that it makes efforts to operate and manage the platform. Afreeca TV regulates youth under the age of 14 from participating in broadcasting. In addition, content that violates operational policies is allowed through a 24-hour review. In particular, if an act of exposing a person’s genitals, engaging in sexual intercourse, or distributing or promoting pornography is found, measures up to a permanent ban will be taken.
Experts pointed out that Afreeca TV needs to create effective measures. Afreeca TV, which is listed on the stock market, is said to accept the distribution of low-quality content such as stripped-down broadcasts and Excel broadcasts for economic gain and does not take an active role in delete abusive BJs.
Several people in the pop culture criticism industry said, “There are many broadcasts that should launch their own formats, but Afreeca TV is not functioning as a proper platform,” and predicted, “The negative attitude won’t easily disappear just by changing the name.”
The political world is also paying close attention to Afreeca TV. Chan-yong Jeong, CEO of AfreecaTV, will appear at the National Assembly inquiry into the Science Broadcasting and Communication Commission on the 24th. It is expected that questions will be asked related to incidents and accidents committed by BJs, promoting gambling and youth gambling, and the production of harmful content.
2024-10-19 01:30:00
#billion #investment #bank #account #won #start #Afreeca #TV.. #image #lost #Mael #Business #Newspaper
