Email marketing is way too cheap

pts20201024003 Media / communication, company / economy

Medium is often not implemented professionally – but why is that?

Email marketing is way too cheap (© Email Marketing Academy)

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Vienna (pts003 / 24.10.2020 / 16:25) – There is a simple reason for the reckless use of this medium, says the Email Marketing Academy. But many companies make a fundamental mistake in their thinking.

Take a quick test and answer the following questions about the newsletter you last sent:
* Has a professional graphic designer or agency selected or created the images?
* Was there a four-eyes principle?
* Has an A / B test been carried out (e.g. for the subject line)?
* Was there a content plan for the content?
* Has a copywriter created the texts and an editor checked the mailing?
* Were the key figures analyzed after dispatch and measures derived from them?

One can guess: most companies answered “no” to several of these questions.

This is exactly a fundamental problem in email marketing: it is not taken seriously as a medium and is often not implemented professionally.

There is one main reason for the carelessness that is often shown when creating a newsletter: because it hardly costs anything. Because the shipping costs are usually in the cent range and thus often a factor of one hundred below the costs of a postal mailing. Not to mention the cost of a print ad.

But companies are often subject to a fundamental mistake here, says the E-Mail Marketing Academy. And describes in a recent blog article what this mistake in thinking consists of. She makes a plea for more professionalism in dealing with this powerful medium.

To the blog article: https://www.email-marketing-academy.at/p/rQQ5w

Via the Email Marketing Academy
The E-Mail Marketing Academy is the first and only institution in the German-speaking area that is exclusively dedicated to the subject of “E-Mail Marketing”. It offers in-house seminars and expert advice on all aspects of e-mail marketing: from half-day workshops to multi-day intensive seminars, from newsletter reports to individual consulting, from short impulse presentations to inspiring specialist presentations . Details on: https://www.email-marketing-academy.at

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