The 38-year-old was most recently information director and director for business development at ProSiebenSat.1 Puls 4.
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Philipp Tirmann changes from ProSiebenSat.1 Puls 4 to P8 Marketing. Tirmann will be responsible for the management of the Vienna location and the development of the new “P8 Content Power” business unit. The portfolio of this business unit will be expanded to include moving image production, storytelling and the creation of content formats.
Adaptation to new customer needs
“Through years of extensive TV experience and expertise in storytelling, I and my team develop strategies for the future fields of climate protection, digitization and health. We embed our customers and their topics in these. Together we develop and distribute the narrative with editorial care this now also in the form of moving images across all channels, “says Tirmann.
Georg Hofherr, founder of P8, adds: “In times of digital and social transformation, adapting to new customer needs and further developing product worlds is extremely important. In Philipp Tirmann, we have found the right personality. As a new member of the management, he will become ours Support customers in their future marketing challenges. “
Development of various multi-channel formats
After studying telecommunications and media, Tirmann worked for the media group ProSiebenSat.1 Puls 4 for the past 13 years. There he headed the UEFA Champions League project Pulse 4, then built the information line for as information director in 2013 Pulse 4 and thereby consolidated the position of “Café Puls” as the market leader in Austrian breakfast television.
Most recently, Tirmann was Director of Business Development and Innovation at ProSiebenSat.1 Puls 4, where he was responsible for the development of multi-channel formats such as “Klimaheldinnen”, “4Lifechangers” and “Road To Digital Austria”. (as)
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