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Last year, “Delfi” was the second most beloved media brand in Latvia.
Receiving the award, Elise Bikova, Marketing Manager at Delfi, said: “At a time of global crisis and uncertainty, information is critical for everyone. and quality information.I am really proud of our team and very grateful to our readers for the trust in “Delphi” and this honorable appreciation! Thank you! “
Swedbank has been recognized as the most beloved brand in all three Baltic countries and in the Baltics as a whole, just like last year. H&M has become the leader of the “Greenest Brand Top” in the Baltics in general, “Latvijas valsts meži” in Latvia, but cosmetic brands “Margarita” and “Puhas Loodus” have won first places in Lithuania and Estonia. Swedbank was recognized as the most humane brand in the Baltics, but in Latvia – “Latvian State Forests”, in Lithuania – “Maxima”, in Estonia – “ETV”.
Omniva ranks first in the “Top of the Growing Brands” throughout the Baltics and Lithuania, while Inbox in Latvia and Coop in Estonia. In turn, “Nike” has risen to the first position in the “Top of the highest quality brands” in almost the entire Baltics, except for Lithuania, where “Džiugas” was recognized as the highest quality this year.
In cooperation with Amrop, the winners in the “Employer’s brand” category were determined. SEB has managed to create it most skillfully in the whole Baltics this year, in Latvia – “Latvian State Forests”, in Lithuania – “Samsung”, but in Estonia – “Skype”.
“IR Nauda” presented its special award to the brand “Kārums”, which is the most beloved food brand both in Latvia and in the whole Baltics, but “JCDecaux” highlighted and awarded the brand “CityBee”.
All tops and winners can be found at “balticbrands.eu”. The top brands in various business sectors and the analysis of the impact of the global pandemic on brand behavior and success can be found in the October issue of “IR Money”.
The award ceremony for the top brand took place for the sixteenth time, but for the second time on a larger scale – all over the Baltics. This is a much-anticipated event in the Baltic business environment, as companies gain insight into the public rating and learn how their brand is valued. The brand top consists of NORD DDB, OMD and RAIT in cooperation with IR Nauda, DELFI, TV3 Group, JCDecaux, Eco Baltia, Accenture, Httpool and Amrop.
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