New packages of Ben´s Original rice are coming to market next year. The original Uncle Ben´s brand has been on sale since 1947 and has been the best-selling in the United States for decades.
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In the states of the southern United States, blacks were called “uncle” or “aunt” instead of the more formal and respectful “sir” or “lady.” Uncle Ben´s rice is said to have been named after a certain Texas farmer, famous for his high-quality sprouts. Frank Brown, a senior at a luxury restaurant in Chicago, became the “model” for the picture on the packaging.
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Mars also said in a statement to change the brand name and logo that it would allocate $ 2 million ($ 46.3 million) to scholarships for black chefs and invest $ 2.5 million in Greenville, Mississippi, where it has a rice processing plant. .
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Another food giant, PepsiCo, has decided to change the designation of its line of Aunt Jemima (Aunt Jemima) brands as a result of protests following the death of black George Floyd during an arrest by a white police officer. Syrups, pancake mixes and other products with this designation have a picture of a smiling black woman.
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