TikTok is most popular, especially among teenagers, who, according to some statistics, use it more often than Facebook. Among the users of this Chinese social network, of course, we can also find older years.
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The principle of this online service is very simple, it builds on very short videos that are played sequentially. It’s like looking at Facebook posts and the screen scrolls to more and more posts.
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Instead of text, TikTok is played by primary videos, short recordings lasting from three to 60 seconds. And just such a short length seems to be a recipe for success, as in the US, even the Chinese social network has surpassed Snapchat and Instagram.
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Although prim videos play short videos, many users are able to spend a few hours a day on TikTok. That’s probably why YouTube has become interested in the whole concept. The largest video portal in the world is preparing a counterattack with its own service called YouTube Shorts.
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The new service will be launched by the world’s most popular video server, first in India, where it will run in a trial version. In the coming months, the novelty will spread to other countries. However, it is not yet clear when it will be launched in the Czech Republic.
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YouTube Shorts is not the only serious competition for TikTok, Facebook is also trying to attract users with its own Reels service in selected markets.
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