The food multinational Kraft Heinz announced which will sell several brands of cheese to the French company Lactalis for a value of 3.2 billion dollars. The announcement was made today after days of rumors about the deal, what a second Reuters will be completed in the first half of 2021. The sale will concern various cheese brands present in North America and the world market: the names are not yet known, but among others Kraft Heinz controls the Philadelphia, Plasmon and Lunchables brands. Lactalis also manages several cheese brands known in Italy such as Galbani and Invernizzi.
Kraft Heinz said sales are part of a process to focus on the brands that have the greatest potential. The Wall Street Journal points out that since the merger of the two historic companies, which took place in 2015, “the company has struggled with consumers who are shifting to foods that are more fashionable or healthier”, and that at the moment the debt of 30 billion The company’s dollar is dangerously close to its market value of around 40 billion.
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